RocketPoint

RocketPoint is aimed at startup founders in the early stages of building a company. The challenge was creating an identity that could earn trust while reflecting the speed and uncertainty of that stage.

The work is a UI prototype. The financial accounts and transactions shown here are demonstration content; the product has no live users.

“Rocket” suggests velocity and upward motion. “Point” brings precision. Together, they gave the identity a clear direction before the first screen was designed.

I explored the logo with Andrea Shimbov, then developed the chosen direction into a dark visual system with an electric-green accent. The same system carries through the interface, presentation materials, and website concept.

The interface organizes the product around five screens: Overview, Liquidity, Burn, Cards, and Transactions. Each screen gives a founder one part of the financial picture.

I refined the website copy alongside the interface. Feature labels match across the work, and the language describes what the prototype actually shows.

The brand extends into the mobile UI, website concept, pitch materials, and motion. These applications let the direction be evaluated across the places a founder would encounter the product.

The finished work gives the concept a recognizable identity and a consistent interface direction. The five-screen prototype brings the core financial views into one UI.