The Giving Plate
A pay-it-forward cafe and floral studio in Russellville, Kentucky, with giving built into every order.
The brief
Make the giving model easy to understand.
At The Giving Plate, customers can buy a meal for someone else alongside their own order. The identity needed to make that model feel like part of the everyday experience.
The cafe is connected to a floral studio. Botanical imagery brings the two spaces together, while circular motifs echo the idea of giving coming back around.
Visual identity
A brand that belongs in both spaces.
I carried the botanical direction through the logo system and practical applications, from packaging and business cards to the materials customers see in the cafe.
Process
Putting it all together.
The digital presence began with a pre-launch page and newsletter signup, giving people a way to follow the cafe before the full website was ready.
I built and continue to host the website. Email designs extend the identity into subscriber communications, and event photography gives the cafe content to use across its social channels and emails.
Deliverables
See it in action.
The identity carries into guidelines, menu design, social content, and the website. The work gives the cafe a consistent way to explain its offer and invite participation.
The outcome
An identity people can encounter and use.
The cafe has a connected brand and digital presence, supported by a website I manage and content designed for reuse. The Giving Plate has also been featured on regional television.
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