Move For Hunger

Move For Hunger works with moving companies, multifamily properties, and partners to reduce food waste and fight hunger. I progressed through three roles, bringing together creative execution, content strategy, and systems that supported the team.

I led visual design for 10+ campaigns and supported design across 130+ events and campaigns. Working with communications, programming, and development, I carried print and digital content from concept through delivery.

I designed Topple Hunger’s visual identity, public artwork, and social assets for the October 12, 2023 GUINNESS WORLD RECORDS campaign in Detroit.

During the campaign, I placed apparel and print orders, photographed the event on site, and delivered a participant gallery; the visual system became the foundation for a new signature event series. The marketing director led the campaign.

I used audience insights, hunger-relief developments, and food-waste trends to shape content pillars and platform strategy. That work included 1,400+ posts across 9 platforms from May 2024 to May 2025, with 221K impressions and 46K video views from November 2024 to May 2025.

I built the paid social program with the marketing director, launching LinkedIn Ads from zero and turning one-off Meta boosts into planned, tracked campaigns. I wrote and designed every ad, planned budgets and campaigns with the director, and ran them.

I also built automated social engagement flows, reusable templates, and organization-wide content systems. A 27-lesson course and 10+ SOPs supported intern onboarding, with project delegation and brand-standard reviews across 2024-2025.

I designed the 2023 Year in Review to showcase the network’s impact, with related assets across web, social, and email. Custom illustrations and infographics helped make the information readable.

The broader work included partner toolkits, pitch decks, presentations, and video materials. For the pitch video supporting The Kelly Clarkson Show feature, I edited the video, shaped its story, and helped coordinate production and vendors.

Paid-social results span 2024-2025. LinkedIn CPC and impression figures describe the LinkedIn program; the new-user figure describes paid social overall.

Topple Hunger earned a GUINNESS WORLD RECORDS title with 12,952 cereal boxes and 350,000+ meals for Michigan food banks. Those are campaign outcomes. My contribution was the visual identity and artwork, apparel and print orders, on-site photography, and participant gallery.